Found at the latest T.26 newsletter: Carlos Segura is one of the greatest icons in modern design, Segura Inc. uses to work with really big clients like Corbis, MTV, Nissan, Nintendo, etc. and when he stops his work to speak about the relation with them, just what happened at the 3rd annual Seed Conference a month ago, you just have to listen.
Blog (RSS)
Some time ago I found an article at the Helvetica's blog about the typography used by Barack Obama for his election's campaign to the White House. It was quite a surprise to see that it was the same one we're using as our corporative typography: Gotham by Hoefler & Frere-Jones. Then, I realized that we had started a company in the right direction, with the right ideas in mind.
We like it simple.
I promise larger and better articles, very soon.
It took us several brainstorming sessions via Skype, Twitter and face to face to come up with Mortensen, the name of our new creative project, and the concept behind it "We Like it Simple". The concept became a tagline, the tagline grew to be a blog.
The concept took precedence over the name of the brand and we are happy about it. After going over the concept many times after the initial brainstorming (simplicity is not so simple sometimes) three ideas came to my mind:
- The golden rule of life: "Keep it simple, make it work"
- A poster I saw in the US while working for IBM: "Simple good, complex bad"
- A blog/book I read this summer by John Maeda called "The Laws of Simplicity"
That's the way we like it.
If you are interested in simple and clear themes for your Wordpress blog or website head over to Plaintxt.org where you'll find a nice collection of minimalistic themes for the popular blogging platform.
Using and admiring this well designed templates you'll understand why web design is 95% typography
You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.
--Antoine de Saint-Exupéry