Found at the latest T.26 newsletter: Carlos Segura is one of the greatest icons in modern design, Segura Inc. uses to work with really big clients like Corbis, MTV, Nissan, Nintendo, etc. and when he stops his work to speak about the relation with them, just what happened at the 3rd annual Seed Conference a month ago, you just have to listen.
You have to be willing to accept the consequences of having an opinion.
He also speaks of what design is about these days, and actually is a really interesting opinion that involves not only how design makes a company look like, but how a company acts and communicates.